Inkpen Downie
www.inkpendownie.co.ukJobsinGreen is the most efficient website of its kind focusing on job opportunities in the environmental and sustainable industry. We created Jobsingreen to ease the path of talents into the green sector, to ensure that its growth is never stifled through lack of people.
JobsinGreen is part of the JobsinHubs family which started its activities with a very successful launch of JobsinCopenhagen in spring 2006, quickly becoming the number one job site for English speakers on the Danish job market.
JobsinGreen is aiming to be the number one job portal for professionals with expertise in the environmental and sustainable sector.
Why did we start JobsinGreen?
Two main trends convinced us that there was a need for a job portal focused on the sustainable sector:
The consumer is changing, his behavior is changing. The market interest towards sustainability and environmental issues is growing every day and it is a necessity for the companies to follow the trends of the market.
The behaviour of people looking for jobs on the Internet is changing fast and calls for new tailored approaches.
Job seekers increasingly use the Internet in smart and new ways to find and evaluate their future employer before applying. In this respect the job ad remains an important, but not the only reference for a job seeker. In the spirit of the new Internet, or web 2.0, users exchange information among each other, search for company blogs, forums or newsgroups or connect on business communities like LinkedIn or Xing to gain information and meet people already working for the company.
The large job portals only slowly seem to realize this change in user behaviour. Opting for quantity rather than quality they no longer seem to live up to the more individual user demands. The key question is whether they can actually deliver the high quality job candidates that they promise to companies.
From a company's point of view, we have introduced an innovative pay-per-performance model. Recruiters pay only for the clicks they get (when a job seeker reads their listing) and they can setup a maximum number of clicks to control their budget. This makes JobsinGreen very competitive and more aligned to business results in terms of pricing.
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